About Gu Sports

GU Sports (Sports Street Marketing) founded in Berkeley, CA, in the early 90's by Dr William Vaughan has always had one mission: provide athletes the best exercise specific nutrition products available. After formulating the world's first energy bar, which turned out not to work for athletes in that a bar, due to it's high level of fat, fiber and protein, shuts down the system for 45 minutes or so while the body digests all those useless-to-athletes ingredients, Dr. Vaughan began experimenting with carbohydrates in gel form in the late 80's. Because gels did not require any ingredients for solidity (fat, fiber, and protein) they could transport energy to working muscles within minutes without any stomach distress: The perfect "food" for athletes during workouts, training and racing was invented. Gu uses quality ingredients like Belgian chocolate and real bourbon vanilla bean to improve the flavour of Gu gels. Gu uses 85% maltodextrin which is a long chain carbohydrate that sustains energy and is easy on the stomach. Branch chain amino acids help our bodies recover from a hard workout. Gu contains the most branch chain amino acids of all the gels available. In 2007 hundreds of thousands of athlete around the world thank Dr. Vaughan everyday as they take a GU and head out the door for a run, a ride, a gym workout, a 10k or an Ironman. (www.gusports.com)