Nathan recruits Canadian amateur athletes!

Nathan is proud to announce the launch of its recruitment campaign for the 2008 Nathan Canada Team, in partnership with Pearl Izumi, GU Sports, Canadian Running Magazine and Triathlon Magazine Canada, and invites you, Canadian amateur athletes, to send your application.

Nathan hydration, reflective products and accessories are designed by and for elite athletes, and also for athletes of all levels. Nathan is committed to supporting people who have goals and the will to achieve them, no matter how impossible they may seem, and to helping them in redefining their own notion of “humanly possible”.

From this first day of 2008 till March 31st 2008, Nathan will look for 10 Canadian individual amateur athletes across the country, men and women in sports such as road running, trail running, cycling, mountain biking or triathlon to build the 2008 Nathan Canada Team.

If you have taken sporting resolutions, have a personal goal (whether it is running a marathon or a 10km, participate in a bike race, do a mountain bike adventure race, try your first triathlon, etc.), if you have a character, a dedication, a conviction, a story, a message to share and a unique approach to the sport or to the objective you want to reach send us your application. We are looking for inspired people who can inspire others. Even if we believe having won a race or having personal records are great accomplishments it won’t be of first importance in the selection process.

If you are selected for the 2008 Nathan Canada Team you will benefit from:
- free Nathan products and accessories for running, cycling or triathlon
- a free Pearl Izumi technical outfit for running, cycling or triathlon
- a free pair of Pearl Izumi running or cycling shoes
- free GU Sports energy gels and drinks
- a free one year subscription to Canadian Running Magazine or Triathlon Magazine Canada
- $250 of training clinics costs and sporting events registration fees paid- being part of a great team with local and national recognition
- challenging yourself during the season and hopefully achieve your goal

We invite you to read the application and selection conditions and to send your application to marketing@insport.ca or by mail to Nathan Canada Team - In-Sport Fashions Inc. - 125, boulevard Montpellier - Montreal, QC H4N 2G3 before March 31st 2008.

Nathan and its partners wish you an active New Year 2008!

About Nathan

Based in Sharon Hill, Pennsylvania, Nathan Performance Gear is a subsidiary of Penguin Brands Inc. Nathan Human Propulsion Laboratories are committed to redefining the very notion of what is humanly possible. Unlike most compamies’ new products that are born in the boardroom, Nathan’s labs are the terrain they constantly strive to conquer. Nathan’s hydration and nutrition systems, running paks, accessories and reflective gear are all engineered for the impossible. (www.nathansports.com)

About Pearl Izumi

From its humble beginnings as a garment manufacturer in post-war Japan to today’s successful foray into Cycling and Run footwear, Pearl Izumi’s ongoing commitment to excellence in design and manufacturing remains the driving force of the company. For over 50 years, Pearl Izumi has developed exclusive high performance fabrics such as the Ultrasensor™ and innovative chamois such as the 3D Chamois™. In 2007, Pearl Izumi adopted eco friendly technical fabrics by the introduction of the Traptek’s Cocona™. With its innovative BOA Lacing System™ and its award winning SyncroFrame™ guidance system, the company proved they also offer performance bike and run shoes for the most demanding athletes. (www.pearlizumi.com)

About Gu Sports

GU Sports (Sports Street Marketing) founded in Berkeley, CA, in the early 90's by Dr William Vaughan has always had one mission: provide athletes the best exercise specific nutrition products available. After formulating the world's first energy bar, which turned out not to work for athletes in that a bar, due to it's high level of fat, fiber and protein, shuts down the system for 45 minutes or so while the body digests all those useless-to-athletes ingredients, Dr. Vaughan began experimenting with carbohydrates in gel form in the late 80's. Because gels did not require any ingredients for solidity (fat, fiber, and protein) they could transport energy to working muscles within minutes without any stomach distress: The perfect "food" for athletes during workouts, training and racing was invented. Gu uses quality ingredients like Belgian chocolate and real bourbon vanilla bean to improve the flavour of Gu gels. Gu uses 85% maltodextrin which is a long chain carbohydrate that sustains energy and is easy on the stomach. Branch chain amino acids help our bodies recover from a hard workout. Gu contains the most branch chain amino acids of all the gels available. In 2007 hundreds of thousands of athlete around the world thank Dr. Vaughan everyday as they take a GU and head out the door for a run, a ride, a gym workout, a 10k or an Ironman. (www.gusports.com)

About Canadian Running Magazine

Canadian Running Magazine is the first and only running magazine published in Canada and addresses all of the issues important to Canadian runners. Canadian Running Magazine has seasonal fitness tips for runners of all abilities, but especially for beginner and intermediate runners, diet and nutrition information, in-depth features on successful and inspiring runners, descriptions of the best runs in communities across Canada and expert reviews of all the latest footwear, fashion and accessories for runners. (www.runningmagazine.ca)

About Triathlon Magazine Canada

Triathlon Magazine Canada reaches the fitness-conscious participants of one of the fastest growing and most exciting sports today. It profiles triathlon’s incredible people, events, gear and training. Their features probe the issues at the heart of the sport. Triathlon Magazine Canada is illustrated throughout with the world’s best triathlon photography. Triathlon Magazine Canada is the most contemporary, attractive and authoritative voice in the sport today.
(www.triathlonmagazine.ca)